02 · meeting notes · 5 mar 2026
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relying solely on thought leadership content for reach
The current content mix is doing a strong job of building voice and authority. The opportunity now is to layer in content that's designed to travel — reaching people who haven't discovered Gold Mind yet. Both types need to work together.
treating linkedin ctAs as the full conversion path
LinkedIn content is the top of the funnel — its job is to build awareness and warm interest. The hard sell and conversion journey involves more touchpoints beyond the post itself. CTAs should invite rather than push, and the fuller conversion path needs its own plan alongside the content.
comment engagement going unmanaged
As reach grows, the comments section becomes increasingly valuable. Warm leads are already in there. Getting a community management process in place now — before volume increases further — will make a meaningful difference to what the content converts into.
introducing content designed to be shared and discovered
Alongside the authority-building content, there's an opportunity to develop posts built for reach — counterintuitive takes, bold reframes, formats that get shared by people outside the existing audience. This is how Gold Mind gets discovered by people who don't already follow Alex and Katie.
exploring adhd in business as a content territory
Katie and Alex both see real potential here — the Gold Mind founding story, what ADHD looks like in practice as a business owner, and the hacks and hard lessons that come with it. This territory connects personally to both founders and speaks directly to a large part of their audience.
running the community management onboarding workshop
TAS to run the red/amber/green traffic light workshop with Alex and Katie to define what the team can respond to independently, what needs flagging, and what to escalate. This is the foundation for turning comment engagement into real conversations.
voice calibration — the progress is real
Katie noted she's having to make fewer edits and the posts are feeling more natural — softer, more personal. Continued close briefing with both Alex and Katie will keep this on track as the content volume grows.
content around specialist coaching ethics and credentials
Katie raised a timely example of unqualified coaches entering the ADHD space. This is a topic Gold Mind can speak to with real authority, and it resonates strongly with the professional audience both profiles have built. Worth building out as a recurring content angle.
testing text-only posts alongside image posts
Alex and TAS both noted that some of the highest-performing 2025 posts carried no images. Text-only posts can feel more immediate and personal. Both formats are worth keeping in the mix rather than defaulting to one approach.
03 · profile deep dive
impressions
58,913
↑ +303% vs jan
engagements
932
↑ +211% vs jan
eng rate
1.58%
↓ −0.47pp vs jan
new followers
376
↑ +12% vs jan
impressions trend · feb 2026 daily
daily impressions · 1 feb – 26 feb 2026
monthly impressions · jan 2025 – feb 2026
monthly impressions trend · 14-month view
February 2026 was Alex's strongest month since November 2025. The early-month cluster (2–5 Feb) drove 60% of total monthly impressions in just four days, anchored by a post on 3 Feb that alone generated 18,435 impressions — more than January's entire month. A second wave on 18–19 Feb added 12,515 impressions, showing Alex's content can sustain multiple viral moments within a single month when the calendar is consistently stacked.
top 3 posts · february 2026
AC
alex campbell, pcc, mbacp
text post
1
3 feb 2026
highest reach post
Published 3 Feb 2026 — Alex's top-performing post of the period. Highest single-post impression total in February across both profiles.
view on linkedin ↗
AC
alex campbell, pcc, mbacp
text post
2
18 feb 2026
second wave momentum
Published 18 Feb 2026 — Drove the month's second impression spike, generating 8,066 impressions as part of a sustained mid-month surge.
view on linkedin ↗
AC
alex campbell, pcc, mbacp
text post
3
4 feb 2026
sustained viral tail
Published 4 Feb 2026 — Part of the early-month cluster; captured algorithm momentum building from 3 Feb and extended reach into the weekend.
view on linkedin ↗
audience demographics · 18,108 followers
top job titles
Founder5.9%
CEO1.8%
Owner1.8%
Co-Founder1.4%
Teacher1.2%
seniority
Senior39.0%
Entry21.9%
Director7.9%
Owner6.3%
Manager4.8%
top locations
London, UK13.1%
Auckland, NZ3.6%
Manchester, UK2.1%
Melbourne, AU1.6%
Leeds, UK1.6%
top industries
Training & Coaching9.8%
Mental Health6.5%
Hospitals/Health5.2%
Business Consulting4.9%
Education3.5%
audience — gold mind program buyer alignment
Senior professionals (39%), Founders and CEOs, UK-based (London 13%+), in Professional Training and Coaching — this precisely matches the Gold Mind program buyer profile. This audience doesn't need educating about coaching. It needs inviting into the Gold Mind ecosystem specifically. Content should move toward invitation and proof.
04 · profile deep dive
impressions
27,895
↑ +100% vs jan
engagements
592
↑ +83% vs jan
eng rate
2.12%
↓ −0.20pp vs jan
new followers
179
↓ −3% vs jan
impressions trend · feb 2026 daily
daily impressions · 1 feb – 28 feb 2026
monthly impressions · jan 2025 – feb 2026
monthly impressions trend · 14-month view
Katie's February was characterised by a strong final-week acceleration — three posts in the last five days collectively generated over 10,000 impressions. Her 18 Feb post was the month's top performer with 4,773 impressions and 127 engagements, achieving a 2.66% engagement rate above her monthly average. Notably, an August 2025 post continued to appear in her top 10 by impressions in February — 6+ months after publication — a signal of the long-tail value that strong content carries on LinkedIn's algorithm.
top 3 posts · february 2026
KF
katie friedman, pcc, pcac
text post
1
18 feb 2026
best engagement rate
Published 18 Feb 2026 — Katie's strongest post of the month. Highest impressions combined with the best engagement rate of her top performers.
view on linkedin ↗
KF
katie friedman, pcc, pcac
text post
2
24 feb 2026
end-of-month surge
Published 24 Feb 2026 — Led Katie's late-month acceleration with 4,310 impressions as part of the final-week surge heading into March.
view on linkedin ↗
KF
katie friedman, pcc, pcac
text post
3
Published 23 Feb 2026 — Part of the final-week cluster that drove 40%+ of Katie's February impressions in just 5 days.
view on linkedin ↗
audience demographics
katie's detailed demographics are drawn from linkedin's quarterly update — data closely mirrors alex's audience profile with slight variations noted
top job titles
Founder7.3%
Owner1.8%
Co-Founder1.8%
Teacher1.3%
seniority
Senior41.6%
Entry20.6%
Director8.2%
top locations
London, UK13.1%
Manchester, UK2.4%
Bristol, UK2.4%
top industries
Training & Coaching13.0%
Business Consulting6.0%
Mental Health5.8%